Open to full-time and contract roles in brand, environmental, and experiential design.
15+ years building brand identity and environmental systems for hospitality, workplace, and consumer brands, from strategy through fabrication-ready production. Based in Austin, Texas.
Experience
Principal Designer / Founder
Chop Shop Design
Austin, TX · 2008–Present
Founded and run an independent brand studio, delivering visual identity systems and brand strategy (concept through fabrication-ready production) for 40+ clients over 17 years
Missing Hotel: led the full environmental brand identity and wayfinding system for a Texas Hill Country hospitality property, including logo, wordmark, signage systems, wayfinding, and guest print collateral. Sustained 95–99% occupancy since launch
Terra Wellness: directed the brand identity and packaging design system across tinctures, pellets, acupuncture tools, and print collateral, scaling label design and typography across 20+ SKUs without losing clinical clarity
Direct AI-assisted design workflows (Claude, ChatGPT, Gemini, Midjourney, Adobe Firefly) inside concepting, creative direction, and production, iterating on outputs rather than shipping them as-is
Led large-scale environmental graphics and branded wall installations for a 5-million-square-foot fulfillment center supporting 4,000+ employees
Designed operational and safety signage, emergency facility maps, and bilingual English/Spanish wayfinding systems
Produced high-volume, deadline-driven visual communication design across the full People Experience & Technology (PXT) environment, balancing rapid turnaround with brand consistency at warehouse scale
Intermediate Graphic Designer
DAY Communications
Toronto, ON · 2011–2013
Designed national ad campaigns and marketing collateral for a roster including the Province of Ontario, Government of Canada, and major Toronto hospitals, universities, and school boards
Produced multilingual campaign materials and editorial layouts across three to ten languages, maintaining visual and brand consistency across translations
Developed production fluency across print, large-format, and out-of-home marketing channels in a fast-paced agency environment